Specialist UX Agency building better customer experiences with humans in mind.

When visitors come to your website, they anticipate an exceptional user experience. If their expectations are not met, they may quickly leave your site, potentially never returning. By conducting comprehensive UX audits, we can identify the obstacles and issues that your users encounter. We then optimize these areas to enhance user engagement, prolong their on-site experience, and effectively guide them towards conversion points.

Specialist UX Agency building better customer experiences with humans in mind.

When visitors come to your website, they anticipate an exceptional user experience. If their expectations are not met, they may quickly leave your site, potentially never returning. By conducting comprehensive UX audits, we can identify the obstacles and issues that your users encounter. We then optimize these areas to enhance user engagement, prolong their on-site experience, and effectively guide them towards conversion points.

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What Our UX Packages Include

When you engage our services for UX audits and research, our team of skilled UX specialists collaborates with you to ensure that your website and digital marketing efforts are customized to align with your goals and expectations.

✔ Competitive Benchmarking

✔ Accessibility Audits

✔ Heatmap, Scrollmap, And Clickmap Audits

✔ UX Research

✔ Routine Monitoring & Reporting

✔ User Testing & Surveying

✔ User Journey Mapping

✔ Card Sorting

✔ A/B Testing

✔ UX/UI Prototyping

✔ Website Wireframing

✔ One-To-One Support

✔ User Behavior Research

✔ User Profiling

A simple test with only 5 users can reveal approximately 85% of usability issues. By conducting a thorough audit, you can enhance your website and optimize the user experience, ultimately leads to increasing conversions rate and return on investment (ROI).


User Experience and Web Usability

What is User Experience (UX)?

User Experience (UX) refers to the overall experience that users have when engaging with your website. It encompasses multiple factors, including design, usability, accessibility, and overall satisfaction, all of which influence the users’ interaction.

A positive user experience goes beyond meeting expectations; it strives to exceed them. Users should be able to navigate and comprehend information easily, accomplishing their goals without frustration.

Conversely, a negative user experience occurs when a website is challenging to use, confusing, or frustrating. Such experiences often result in increased site abandonment, leading to reduced conversions and revenue.

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UX Agency in Toronto

How is UX used throughout a website build?

As a UX agency in Toronto, we prioritize the incorporation of a comprehensive UX research and implementation strategy into our web design and development projects. This ensures that your website delivers an exceptional experience right from its launch.

Before delving into the design aspect, we invest time in gaining a deeper understanding of your business and your customers. This allows us to identify common pain points throughout your customers’ journey and devise effective solutions to address these challenges.

When it comes to the website development process, we leverage this gathered information and apply our well-established approach, taking into account principles of human psychology, usability heuristics, and industry-leading UX best practices. By following this methodology, we create a website that not only captivates your customers but also enhances their time spent on the site, fosters customer engagement, and boosts conversions.

UX Heuristic Analysis Experts

How is UX used for existing websites?

As UX analysis experts, we offer comprehensive services to optimize the user experience of your existing website. Our process involves conducting a thorough review of your site and performing a heuristic evaluation to assess its adherence to UX best practices.

Whether you require an evaluation of a specific area or a complete assessment, we provide a detailed report that highlights current friction points and offers recommended changes to enhance your UX.

You have the flexibility to choose how these recommendations are implemented. They can be shared with your internal team for implementation, or with access to your website, we can execute the changes and optimizations on your behalf.

UX for existing website
Difference between UX and UI
Specialist UX Company in Vancouver

What’s the difference between UX and UI?

As a specialist UX company in Vancouver, we understand the crucial role of both User Interface (UI) and User Experience (UX) in creating a successful website.

The UI encompasses the visual and interactive elements that users encounter, such as buttons, menus, icons, and typography. On the other hand, the UX encompasses the overall experience users have when engaging with your website, including factors like ease of use, page load speed, and the relevance of information.

A beautifully designed website can be undermined by slow load speeds and irrelevant content, leading users to seek alternatives. Similarly, a website filled with valuable content may struggle if the UI is overly complicated and difficult to navigate.

Finding the right balance between exceptional UX and intuitive UI is essential for keeping your users engaged and driving them towards conversion points.

Website UX Experts

Our Approach to User Experience

Our team of UX specialists follows a strategic approach that leverages their extensive experience and expertise in UX best practices and human psychology. We prioritize creating human-centered and high-performing customer experiences.

Through this approach, we conduct comprehensive analyses that benchmark your website’s performance. We generate detailed reports and provide actionable recommendations, empowering you to make informed decisions based on data when optimizing your user experience. By eliminating guesswork, we ensure that the improvements made are effective and aligned with your goals.

user experience
Human Psychology and its Influence on UX

Gestalt Principles in UX

Our analysis of your user experience (UX) is strongly influenced by human behavior and psychology, particularly through the application of the “Gestalt Principles.”

These principles, derived from numerous psychology and behavioral studies, provide insights into how people perceive various elements, designs, and information formats.

In our UX audits, we employ these principles to ensure that your website is user-friendly, easy to comprehend, and effortless to navigate. By eliminating overly complex elements and shapes that can create confusion or disconnection with users, we enhance the overall user experience.

Experts in Business Growth

Ongoing Business Growth Advice & Support

We know that business growth is about more than just revenue figures on a spreadsheet.

It’s about the stressful late nights spent working towards a vision, the seemingly infinite setbacks you have to overcome, and the countless times you pick yourself up and keep going, even when the odds seem stacked against you.

When you work with us, you get more than just leads and sales. You get ongoing business growth support with access to our team’s business growth knowledge and experience gained over the last 17 years.

If you’re ever second-guessing your business growth plan, struggling to overcome unexpected challenges, or need to bend the ear of someone who knows their stuff, we’re only ever a phone call or email away.

business growth marketing


The duration of a project can vary from 2 weeks to 3 months, depending on the complexity of the UX audit and the scope of work involved.

If you already have a website that meets your satisfaction, our team can perform a comprehensive UX audit to ensure it aligns with industry best practices and incorporates insights from human behavioral studies. Through this audit, we identify any areas of friction or challenges that may impact the user experience. Based on our findings, we provide recommendations to help you enhance and optimize your website’s user experience.

The cost of each project is determined on a case-by-case basis, taking into consideration the specific goals and requirements of the campaign or project. Prices typically start from £1000 + VAT, but can vary depending on the scope and complexity of the work involved.


We strongly advise against neglecting user experience (UX) when developing your website. Failing to prioritize customer experience often leads to high abandonment rates, lower user engagement, and reduced conversions. That’s why our Web Design and Development services include a comprehensive UX Research & Design strategy. By incorporating UX principles from the start, we ensure that your website is user-friendly, engaging, and optimized for conversions.

Recent Case Studies

web development

User Experience Focused E-Commerce Store on WordPress | Simply Choco

web design

E-Commerce Development for a Wallet & Leather Company – Bellroy

See our space.

Our digital marketing agency services are based in Fareham, ideally situated between Portsmouth and Southampton. Our headquarters is a stunningly designed 3,000 sqft space, meticulously crafted to foster creativity and provide an exceptional environment for our talented teams. This inspiring workspace not only serves as our base but also acts as a welcoming venue for meetings with clients, partners, and like-minded individuals. We take pride in our office space and extend an invitation for it to become your home as well, where we can collaborate and achieve great things together.

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social media agency
social media agency

Next Steps


To begin, kindly arrange a call with one of our dedicated in-house specialists.


We will extend an invitation to you for a project discovery workshop, during which we will thoroughly understand your project requirements


After the completion of the planning phase and establishment of benchmarks, we are fully prepared to embark on your exciting project.

Business Insights and Reads.

As a leading digital marketing agency in Edmonton, our entire team combines their expertise and real-world thinking to contribute to our weekly insights. We are dedicated to providing valuable content that supports your business journey and helps you achieve growth. These insights and reads have been created for you, to help support your business journey.


Curious to know more about us? Explore our recent activities and discover everything there is to know about Blupixel.


As a team, we produce an impressive collection of over 150+ exceptional articles each year, covering various topics such as business, design, and marketing.

Client Results

We take immense pride in the remarkable achievements we have accomplished for our clients. Discover more about the outstanding results we have delivered by exploring our client success stories.

As a top digital marketing agency, we are based in Hampshire and cater to clients worldwide, assisting them with their digital marketing and business growth strategies. Since our establishment in 2006, we have emerged as one of the most highly regarded Growth and Marketing Agencies in the Canada, prioritizing the well-being of our people. Our extensive portfolio includes website creation and successful marketing campaigns for over 700 companies, reflecting our sustained growth and stability.

What sets us apart is our fully in-house team of specialists, ensuring accountability and fostering strong client relationships. Unlike many digital agencies in Toronto, Vancouver, and Edmonton, we do not rely on account managers. Instead, our clients enjoy direct access to our expanding team of website design experts, marketing specialists, and project managers. This direct line of communication enables swift collaboration and seamless campaign management.

As a full-service digital agency, we excel in both web design and digital marketing projects, with dedicated specialists in each respective field. Our approach is data-driven, with time-tracking and comprehensive reporting as standard practice. Our specialists possess an entrepreneurial mindset, understanding not only how to run successful marketing campaigns but also the commercial aspects of business growth.

One of the persistent issues we have disliked about the digital marketing agency industry in London Ontario is the lack of regulation. This often leads to questionable practices by some agencies, causing concerns for clients. We aim to revolutionize this norm.

As a people-first company, we prioritize transparent collaboration with our clients. To guide us, we have established six core values and embraced our mission statement of “Always Be Dam’ Good.” These principles are ingrained in our daily work and evident in every project we undertake.

Choosing Blupixel as your digital marketing agency in London Ontario,  guarantees you reassurance and peace of mind through our “Just Ask” philosophy. We promise to provide honest advice, maintain transparent communication, and treat our partners and customers with respect, acting with integrity in all that we do. We understand that running a business can be stressful and complicated, and we strive to be your collaborative ally, working with you rather than against you.

Our client retention rate is remarkably high. We regularly analyze this data on a quarterly basis and are delighted to share a breakdown of our client happiness and retention rate upon request.

Book a 15-minute discovery call with our Growth Marketing Specialist.

We understand that when you’re looking for a new growth marketing agency, it can be complicated to pick the best of the bunch. We offer an initial 15-minute growth strategy call with our Commercial Manager, allowing us to learn more about your project and get to know you, your business, and your goals.

On the call, we’ll ask things like:

– What are you looking to achieve from your marketing?
– What marketing challenges are you facing?
– How well does your website and online presence work for your business?

To start the process, just use our calendar to Book a Discovery Call.

Certified Growth Marketing Specialists in Toronto

We’re accredited and certified partners of Google, Microsoft and SEMRush, with over £2m advertising spend per year under management for our growing clients.

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Microsoft partner
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